Why not?

Newsarama has an article up asking comic creators what they'd like to see in terms of marketing comics to potential new readers. Mostly it's the usual thing of this sort, but one quote jumped out at me:

Brian Reed (The Circle, Ms. Marvel, Captain Marvel, Secret Initiative: Who Do You Trust?, Red Sonja): I'd like to see the comic industry learn the lesson Nintendo has been teaching the games industry for the last couple of years-- the hardcore audience exists, it is not going anywhere, it will always be with us... so why keep catering exclusively to them? There is a massive audience out there that is ripe for the picking, so let's go get them and all of the money they have, but do not yet realize they want to give to us.

He doesn't necessarily advocate changing superhero comics--more like diversifying into different genres--but you know, you don't often hear a comic creator suggesting that the audience could be more than the typical comic fan. That's a plus, right?

Oh, and also from that article:

Chuck Dixon (Batman and the Outsiders, Robin): I wish someone other than Archie would make a digest-sized comic for the "impulse" aisle at the supermarket [such as a] Batman/Superman or Spider-Man or Star Wars comic.

DC used to do that! I've still got some of the digest-sized comics I read as a kid--Supergirl and Superboy and the Legion of Superheroes--and I've got to assume that I got them at a grocery or party store. I'm pretty sure they were reprints of full-sized comics, but they definitely had them.